from april 2022 to febuary 2023
00 Free-GO
46.2043907.  6.1431577 GENEVA
+ 100K
founds for

The story of how we got started on Free-Go

Free-Go is a network of self-service refrigerators created to combat food waste and enhance social connections. Launched in 2022, this operation is presented under Éco-Citoyen, a recognized public utility association in Geneva.

But before that, our story began a little earlier... Strap in.

May 2020
Maxime completed his Master of Business Administration degree as he had promised his grandmother. Only to not be able to secure a final internship due to the COVID-19 lockdown, preventing him from visiting her and enjoying her legendary yogurt cake. In response, he decided to embark on a project of an app to make people able to cook together beyond the kitchen walls.
Febuary 2021
Maxime create his first company, designing the prototype of the application with Gwenn while incubating at the School Lab.
to November 2021
🛠️ We decided to build a solidarity fridge in Sèvres (île-de-France) here people from the app could donate food. We also secured our first grant for the project!

❤️ After encountering difficulties in finding a home for our first community refrigerator, we met Nicolas De Turckheim and Loleh, from the Relais Sevriens (a solidarity grocery store). They accepted the challenge with us of installing the fridge.

“We call this first refrigerator the 'Frigollectif.' We believe that the term 'solidaire' [solidarity] is somewhat isolated. Today, solidarity is something collective: young students, mothers or fathers, isolated individuals, retirees, and those experiencing homelessness. Precarity is disguised and often closer than we think. 'Solidaire' highlights the people who give, while 'collectif' encompasses all the people who contribute to the fridge, whether by giving or taking.

Maxime, Founder and CEO of Prism

December 2021
The Frigollectif is launched,
we gain strategic visibility 🎉

"After this accomplishment, two lessons were learned. The first lesson is that there are 8.93 million applications available, just waiting to be downloaded. The second lesson is that, despite the abundance of applications, our emails, marketing efforts, or any tools designed to facilitate better mutual understanding, representation, and collaboration bring forth a fresh set of challenges that consistently underscore the importance of closeness, truth, and authenticity in our interactions. This highlights our need to learn and become more aware of our relationships in communication rather thank just doing marketing."

💡 Conclusion: The first Prism emerged through the refrigerator.

Maxime, Founder and CEO of Prism

April 2022
So, let's create more outside refrigerators using the same recipe, both in our approach and the shared energy with people !

This is how Maxime met Rémi, the General Secretary at Éco-Citoyen in Geneva. Rémi wanted to establish a network of community fridges in the Canton. After receiving an initial grant from the city, Maxime was hired, and together with Maria on internships, they embarked to work on deploying these fridges as
Free-Go ♻️.

This team wouldn't be complete without William and Larry, who later joined the team to handle food collections from grocery stores in the city. 💪🏻

May 2022
David and his cat Marechal at the Grand Atelier de la MACO in Geneva.

David is capable of going on a 5-hour hike in flip-flops and fixing just about anything. He will be using wood scraps and recycled materials to help us build all of the upcoming installations.
(we all need a David in our lives)

later in may
During the COVID-19 pandemic, Walter El Nagar created a solidarity restaurant to distribute food.

Maxime went to Walter's office. He didn't remember how he ended up there, but he found himself standing in front of Walter. Walter asked if he was lost, and perhaps he was. However, as soon as Maxime explained why he was there, Walter immediately offered him a chair and set the table, becoming a valuable supporter in the initiative's deployment.

June and
July 2022
🚀 First Free-go launch

For various reasons, Rémi and Maxime decided to use the visibility of the first Free-Go launch to conduct a public crowdfunding campaign on SIG Impact. With Walter's help, Maxime met Sylvain Thevoz and Boris Golay, who agreed to install the first Free-Go at 📍 Maison de Quartier Le 99 in Charmilles, not far from Walter's restaurant

Clarisse Coeur lives up to her name because, with no prior experience in crowdfunding, Maria, Rémi, and Maxime, thanks to her vibrant energy, managed to raise 10,000 Swiss francs on SIG IMPACT to finance a future Free-Go. ♥️

September and October 2022
🚀 Second Free-go launch
After one tonne has already been collected and redistributed from the first Free-Go

We started this season in great shape. Thanks to the generous support from the public, we are excited to announce the establishment of our second installation at Maison des Associations, located near Plain-Palais in Geneva. This achievement has been made possible through a dynamic collaboration with Hervé Pichelin, alongside the dedicated efforts of Cécile, Soraya, and Victor from The Fork. This partnership has not only provided us with increased visibility but has also paved the way for us to secure a new grant from esteemed private foundations based in Geneva.

December 2022
🚀 Third & fourth Free-go launch
Two new authorizations have been obtained to install two new Free-Go units.

Le Château Bruyant in the Pâquis neighborhood and the other at the Center of Roserais in Geneva. The Free-Go network is now firmly established in the city.

📍 Chateau-Bruyant

Thanks to Francesca, Agnès Denis, Dominique Hiestand, and Gaby, true neighborhood guardians.

📍Centre de la Roseraie

Thanks to Fabrice Roman for his hospitality and trust since day one.

January 2023
The road to PRism ✨
The Free-Go system is now fully operational, firmly established in Geneva, and immersed in a virtuous ecosystem. It contributes to the goals of the United Nations' 2030 Agenda through the bridges and relationships that have been established during its implementation.

“When you open the door to a Free-go, you're passing through a prism that values both food and individuals, inviting you to encourage better consumption habits. This is a story that raises standards and leaves no doubt about choosing only quality in our way of communicating and navigating our relationships. This entire journey and adventure were introspective and led to the creation of Prism, focusing on creating communication operations built on strong relationships.”

Maxime, Founder and CEO of Prism

Thanks to the support of the City of Geneva and all the people involved, Free-Go network is still growing every day to feed many people while fighting against food waste through the prism of a refrigerator.
Free-GO Website
Trusted by: